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Looking to get healthier, stronger and shinier looking hair? Next time you’re at an Aveda salon, ask for a botanical repair™ professional treatment.  Our innovative new treatments harness the power of plants to strengthen damaged hair to help reduce breakage. Plant-derived.

Our founder The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. A pioneer of holistic beauty and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a